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To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.

developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.

The program organically integrated key brand messaging and product placement.

Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.The program was complemented by a variety of digital, event and social activations. These apps and sites offer the hottest cam girls and steamiest chats.If you’re looking to get lucky or spice up your night, you need to know about these services.The app boasts millions of users from all across the world. There are a number of categories along the side rail, allowing you to select your video chat experience based on age, hair color, or speciality.

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